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Project Overview

NovaTech needed a logo that conveyed innovation and trust. We explored geometric shapes and clean typography to create a mark that scales from app icons to conference banners.

Challenges

The client wanted to avoid the overused circuit-board aesthetic common in tech logos while still feeling modern and forward-thinking.

Solution

We developed a custom wordmark with a hidden upward arrow in the letter N, symbolizing growth and progress, paired with a vibrant blue gradient.

Results

300% increase in brand recognition in post-launch survey. Logo adopted across all marketing materials within 2 weeks.

Project Details
ClientNovaTech Inc.
CategoryLogo Design
CompletedJan 15, 2024
TechnologiesAdobe Illustrator|Figma|Procreate
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