FreshCart UI/UX

Project Overview

FreshCart was losing 60% of users at checkout. We redesigned the entire shopping and checkout UX.

Challenges

High cart abandonment rate due to a complex, multi-page checkout process.

Solution

We redesigned checkout as a single-page progressive flow with guest checkout, saved addresses, and real-time order tracking. Simplified product search with smart categories.

Results

45% reduction in cart abandonment. 28% increase in completed orders. 4.7 star app rating.

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