Pulse Marketing Campaign

Project Overview

Pulse needed a high-impact social media campaign to launch their new energy drink line targeting Gen Z consumers.

Challenges

Reaching Gen Z in an authentic way without feeling like traditional advertising.

Solution

We created a TikTok-first campaign with influencer partnerships, user-generated content challenges, and Instagram Reels. The campaign used bold, energetic visuals.

Results

2.5M campaign impressions. 45K user-generated content posts. 300% increase in brand awareness among target demographic.

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