Why Your Business Needs a Logo Redesign

Your logo is the face of your brand. If it looks dated, your business seems dated. Here are the signs it is time for a redesign.

Your Logo Looks Dated

If your logo uses gradients, bevels, drop shadows, or other effects that were popular 10 years ago, it is time for a refresh. Modern logos are clean, simple, and timeless.

It Does Not Scale Well

If your logo looks great on a billboard but illegible on a mobile app icon, it needs redesigning. A modern logo works at every size, from 16x16 favicon to 50-foot signage.

Your Business Has Evolved

If your business has expanded its services, changed its target audience, or repositioned in the market, your logo should reflect your current identity, not your past one.

It Looks Like Your Competitors

If your logo is indistinguishable from your competitors, you have a problem. A redesign can help you stand out and communicate what makes you different.

It Does Not Work in Black and White

A great logo works in color and in black and white. If yours relies on color to be recognizable, it needs simplifying. Test it by printing it in black and white.

It Was DIY or Crowdsourced

If your logo was created quickly or cheaply, it probably shows. A professional redesign is an investment in your brand that pays dividends in credibility and recognition.

At Cloud 360 Designs, we have redesigned 200+ logos for businesses of all sizes. Contact us to discuss a logo redesign for your brand.