Lumen Wellness Brand

Project Overview

Lumen Wellness needed a brand identity that felt calming, natural, and premium. We built a complete system from logo to color palette to stationery.

Challenges

Creating a brand that felt organic but not cliché in the saturated wellness market.

Solution

We used a custom leaf-inspired logo mark, a muted sage and warm cream color palette, and elegant serif typography to create a distinctive, premium feel.

Results

45% increase in new client inquiries after brand launch. Brand guidelines adopted across 3 studio locations.

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