Artisan Coffee Logo

Project Overview

Artisan Coffee needed a logo that conveyed craftsmanship and quality. We created a custom hand-drawn wordmark with a coffee bean icon.

Challenges

Creating a logo that felt handcrafted and premium while remaining legible at small sizes.

Solution

We hand-lettered the wordmark, scanned it, and refined it digitally. The coffee bean icon doubles as a steam swirl, adding a clever visual layer.

Results

Brand adopted across packaging, signage, and merchandise. 25% increase in retail shelf recognition.

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